🍀 Best Ads This Week

Another week, some more Ad Creatives.

This week we’ll be moving things from Danish → English, to help reach more people with inspiration.

I hope you got your morning coffee with you, I got mine and I’m ready to dig in!

Hismile

If you’ve been reading our newsletter, you probably already know of Hismile. 

What I really like from this - one aside from the great hook - is that it shows what goes on behind the scenes.

I’d bet the ranch that about 25% of all of their ads, are shot in their warehouse - with their employees.

Let’s say you run a skincare brand. You might be thinking: “People would never want to see us walk around our warehouse and talk about our products.”

Well, if Hismile is doing exactly that, so successfully, perhaps it’s not the worst idea to try out 🤷‍♂️

Nowadays, in a world with AI and extremely high competition. People craaaaaave authenticity.

That’s why these types of videos are popping off. They’re leaving people with transparency and a feeling of mutual trust.

So…

Pick up your camera and shoot some ads next time you’re at the warehouse.

You might be amazed at how well your audience will like it.

You can see the full video here → Link

Glamnetic

The next video is from a brand called Glamnetic

Before you start judging me…

No. I don’t watch content about nail polishing, but I still wanted to share this Ad Creative with you since it caught my attention.

If I could encapsulate the thesis behind successful ads in 2024 it would be using the phrase…

Native Ads.

This ad does a stunning job at exactly that.

You can feel her way of being, energy, etc.

This is important: If you can watch an ad, and predict the very next step at all times. The ad is probably not performing that well..

It’s a tell-tale sign that your audience has sophisticated, and they’re as a result, not as likely to buy.

This is something our team has started to notice a lot recently.

Your goal as a marketer should not be to make “the prettiest UGC ad.”

Instead, it should be to make an ad which looks native, where people might not realize that they’re in fact seeing an ad.

(that’s the whole thesis of “User-Generated-Content.”)

And this ad does a really good job at exactly that.

See the whole ad here → Link

Moroccanoil

Alright… Here is the last Ad Creative for this week!

If you got the gist of the last ad I just showed you, some of the stuff I’m mentioning is starting to become a theme.

For an example: Authenticity.

We work with clients in the Beauty Industry ourselves and we’ve noticed a few recurring themes from our best ads.

• Short ads with less speak works the best (below 30 seconds)

• “Girly music” (trending music is a must)

• Fast cuts (a change in the visual every 1-2 sec)

• Showing benefits or features ASAP (ideally faster than 3 seconds in)

• GRWM vibe (native text and angles - although sometime a script is needed for a specific angle)

The Beauty Industry is without a doubt one of the most saturated niches in terms of UGC. This is where people’s sales guards are up the most.

Consumers have the highest tolerance for these types of ads, ever.

The 5 insights I mentioned above, will most definitely help you if you are in this niche, looking to crack the code with your video Ad Creatives!

See the whole ad here! → Link

Damn… I forgot my coffee, it’s cold now 😅 

That’s what happen when you have fun, and I hope you enjoyed this week’s ads, as much as I did.

Hopefully the switch from 🇩🇰 → 🇺🇸, will not bother the majority of you.

I’ll see you again next Monday.

Signing out!

Ad Space Recommendations:

• Youtube: Have you seen our Youtube Channel? On here, we talk about Ad Creatives much more in-depth and technical: See it here.

• Organicrocket - Need new Ad Creatives? Organicrocket helps DTC brands & Agencies with making Data-Driven, Performance video Ad Creatives that just works. See if we can help you here.

• LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best Ad Creatives agencies in Europe. Connect here.

• Twitter: On Twitter (or X, whatever you want to call it.) I share Ad Creative tips every single day. Follow me here.

• Swipe File: Have you seen my personal Swipe File? Here is of 100 of the best Ad Creatives I’ve found! Check them out here.