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- ☀️ Best Ads This Week
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Hello you!
I hope you’ve enjoyed last week. Summer is closing in on us, and it’s certainly getting hotter.
Let’s start this week out hot as well, with some different ads for inspiration!
Pepper
You’ve probably heard the saying: “Simple scales fancy fails.”
Well.. What we see as a trend for UGC is that the old very scripted ways of making videos, is not the best way to go about things anymore.
The market is evolving constantly and their is seemingly a new cat on the street.
When it comes to video ad creatives in this current landscape. Their seems to be 1 of 2 choices to go with:
Leaning extremely heavy into Direct-Response, often sacrificing brand, as a result of trying to acquire new customers.
Focusing on “native-style” ads, which has more longevity.
This ad right here, is a great example of the ladder option of a more “native,” format.
You can see the whole thing 👉 here
Merino Shoes
“But should I go all in on Native Ads then, what about the traditional UGC format?”
The answer is, no. You can - and should still - lean on some strategies from the traditional UGC format.
Very few people can afford the best actors, editors, studio, etc, for high-production ads.
Believe it or not… There are actually also very few people who can make UGC content that is actually good and doesn’t seem fake.
There is one thing that makes a good or bad ad more than anything else, and that’s the creator.
If you want a great UGC ad. You need a creator who doesn’t need a script to stick to word-for-word.
They can’t be too serious or over the top, and they also need to seem professional while the video seems light-hearted.
This is hard since a lot of UGC Creators are actually just glorified everyday people who make content in their spare time.
The second ad of this week is an example of a great creator doing a great job.
It doesn’t seem like she’s leaning too much on a script - she might be. You can feel the genuineness all the way through.
You can see the full video 👉 here
RYZE
Alright… Here is the last Ad Creative of this week!
This is an ad from RYZE and it leans much more on the “traditional” UGC format as people call it.
The video works because it has:
Good copy & Storytelling
Great visual shots
Features & Benefits that the audience wants
Editing which matches the Energy level of the concept
An very enticing Hook
It’s not that the other 2 videos before don’t have any of these things. But in those, the videos are much less “in your face.”
As a marketer myself, I really like making these highly-edited, Direct-Response ads, with lots of colors, sound effects, big focus on the hook, etc.
But there often comes a problem… That the audience we’re making the ads for are just not buying the idea.
They simply don’t believe the ad to be real or true, we haven’t gained their trust just yet.
If that’s the case, it’s most likely because of the creator not being believable enough.
If you want great UGC ads, or any ad in general. Your talent needs to be A+.
If not, you’re probably not going to make it.
You can see the full video here 👉 here
That’s it for this week’s round of Ad Inspiration.
Let me know if you liked this one or not.
What is 1 thing that you took or learned from reading this weeks episode?
I’ll let you reflect on that yourself, enjoy the week ahead.
Signing out!
Ad Space Recommendations:
Youtube: Have you seen our Youtube Channel? On here, we talk about Ad Creatives much more in-depth and technical: See it here.
Organicrocket - Need new Ad Creatives? Organicrocket helps DTC brands & Agencies with making Data-Driven, Performance video Ad Creatives that just works. See if we can help you here.
LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best Ad Creatives agencies in Europe. Connect here.
Twitter: On Twitter (or X, whatever you want to call it.) I share Ad Creative tips every single day. Follow me here.
Swipe File: Have you seen my personal Swipe File? Here is of 100 of the best Ad Creatives I’ve found! Check them out here.