🦄 Best Ads This Week

Monday = New Ad Creatives.

Let’s waste no time and dig into three of the best ad creatives we found last week.

This is going to be a good one!

First Aid Beauty

There are a lot of things we like about this ad… Let’s focus on two things which makes it stand out to me the most.

The beauty industry is probably one of the most saturated niches when it comes to scaling with paid traffic.

You really need to stand out with good creatives.

This ad stands out to me because of these two things:

1) TikTok comment:

You’ve probably seen the classic “TikTok comment,” which is used for breaking common beliefs about a product or a brand.

It looks and feels native, and although people at this point probably know that most are auto-generated, it’s still a good source for overcoming common objections your audience might have.

2) Expert angle:

As you probably saw, the creator is wearing a white coat and acts as an expert on this subject.

This format is actually quite well-known and works extremely well when trying to educate a top-of-funnel audience about your product or solution.

You can see the whole ad 👉 here

Lovevery

Next up is this ad creative from Lovevery.

What makes this ad great, in particular, is the hook.

The more relatable the hook is, the bigger the chance of your ad creative turning into a winner!

Something which this hook does really well is calling out its audience.

“You know when you're a parent and there’s the good kind of quiet.”

By doing this, it gets the attention of the parents watching, right then and there, which is the exact type of people Lovevery wants to attract with their ads.

Furthermore, the ad is: short, simple and wholesome.

Sometimes, you don’t need all of that “extra fancy stuff.”

A simple, relatable ad that is executed well and targets your main audience will most likely work very well.

You can see the full video 👉 here

SpoiledChild

Alright, here is the last ad of the week!

And can we really end an episode of Ad Space, without including a testimonial-focused ad?

The answer is NO!

Here are a few things we like about this ad:

1) It starts with a great before-and-after picture, which calls out the audience and gets their attention.

2) All of the creators mention the CTA and the repetition convinces you that you should probably take the quiz as well.

3) The offer is great… They aren’t promoting a product, but instead a free quiz which lowers friction.

4) This is a fun one: You are actually able to take the quiz while watching the video yourself. They’re priming their audience with the video.

You can see the full video ad 👉 here

That’s it for this week's episode of Ad Space!

As always, I hope you enjoyed it. Let us know what you thought of it below👇

(p.s: we are launching an ad creative community very soon with a lot of free goodies - make sure to join using the links below.)

Ad Space Recommendations:

• Youtube: Have you seen our Youtube Channel? On here, we talk about Ad Creatives much more in-depth and technical: See it here.

• OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.

• LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.

• Community: We are launching the best ad creative related community! Want loads of free goodies? Check it out here.