🤓 Best Static ads of Week 23

Reading time: 1 min 28 sec

Yes yes yes, people, we are bringing some static ads this Friday!

We discussed it a lot internally at Ad Space, and we finally decided to roll them out.

So let's just get straight into analyzing them, shall we?

Ad Space

Before we dig in, we wanted to announce the launch of our ad creative community.

Here, you can network with other founders doing 7+ figures and access our free static ad templates, calculators, and resources that we will be adding over time.

Dr. Livingood

I mean, this one is just so creative and awesome, don't you think?

It immediately stood out in the feed as I was scrolling, so good job on their part (I was hooked).

Super simple direct response ad that goes straight to the point but with some flamboyance.

Now that's a good ad.

See the ad creative and landing page here!

ZoRaw

This is one of my favorite static ad formats, and it’s not even close.

It’s the Us vs. Them format.

The key thing about making this type of ad good is…

Contrast.

The more vividly you can show the difference between your product and the alternative, the better it will be.

You can see how the left side offers much better benefits, whereas the right side is pretty poor.

They target a common enemy, “them,” and not one singular chocolate brand.

Really great ad, and it sure makes me hungry.

You can watch the full ad 👉 HERE

first day

I am sure you have seen this sticky note format before.

This is actually a great example of what we call an “ugly ad.”

People tend to mistake an “ugly ad” for a bad ad, but that could not be further from the truth.

If I were to describe an “ugly ad” in better terms, I would call it native and incomplete.

The way the package is a bit curled up in the back.

The way there is a bit of dirt on the right side…

It's incomplete, and that's the point!

The fact that they chose three different colors for the sticky notes and that you have to read all the notes to understand the full ad increases retention and ultimately leads to people being more engaged with the ad.

You can see the ad creative and landing page 👉 HERE

That’s it for this week's episode of Ad Space!

If you want more ad creative inspiration, you should definitely check out our ad creative community.

When you join you get three free static ad templates and ability to connect with other founders and agencies sharing their knowledge in when it comes to ad creatives.

Ad Space Recommendations:

  • Youtube: Have you seen our Youtube Channel? On here, we talk about Ad Creatives much more in-depth and technical: See it here.

  • OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.

  • LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.

  • Community: We are launching the best ad creative related community! Want loads of free goodies? Check it out here.