☁️ Best UGC Ads of Week 24

Reading time: 2 min 02 sec

Author

Marius Olesen
June 10, 2024

Yes the people, we are back this Monday with more UGC.

I think we found some really interesting ones today.

So let's dive straight in shall we?

Ad Space

Before we dig in, I wanted to give a quick shout out to the Ad Space community.

Here, you can network with other founders doing 7+ figures and access our free static ad templates, calculators, and resources that we will be adding over time.

MAËLYS Cosmetics

Who says a great UGC ad has to be a one-minute-long video telling a detailed story about your life?

It really doesn’t have to be.

When people scroll through their feed, they don’t really care about any creator.

Keep it short and informative. Speak to their emotions, show results, and include social proof.

This ad is just 25 seconds long, but it delivers tons of information in that brief time.

You DON’T need to highlight every single feature and benefit.

Mention a few key points while playing some footage in the background, just like in this video.

There’s no need to overwhelm your audience.

Your goal is to sell the click, not the product. Let your landing page do the rest.

You can watch the whole video 👉 HERE

MUD\WTR

Honestly, when I first saw the hook of this ad, it immediately reminded me of those satisfying compressing machine videos we’ve all seen.

What an awesome hook!

But I actually want to talk about the format here. It’s not a testimonial, but it sure feels like one, right?

I mean, he walks down the street with his phone in hand, just talking to the camera.

It feels extremely natural.

It’s also worth mentioning that using a content creator who deviates from the norm in terms of physical appearance can be very effective.

This guy has tattoos, making him more intriguing to look at (I found myself looking at his neck tattoos a couple of times).

Couple a creator like that with some nice b-roll shots and a banner that makes the ad look like an organic post… and it’s a home run!

You can watch the whole video 👉 HERE

Mott & Bow

My Favorite Format: The “Mashup”

Using social proof and combining that with demonstrating the stretchiness of the products, rather than simply talking about it, goes a long way in this case.

Couple that with creators who have high energy and genuinely seem to like the product, and you most likely have a winning ad!

Notice that they use three different text styles in the video:

  • The hook

  • Big features and benefits

  • Smaller features and benefits

This is a nice, subtle way of keeping the viewer hooked and disrupting the pattern

You can watch the whole video 👉 HERE

What was your favorite UGC ad creative this week?

Personally, I really liked number two with its Twitter format.

We’ll be sending our Newsletter out 3x times a week from now on onwards.

  • Monday: UGC

  • Wednesday: Ad Creative Tips

  • Friday: Static Ads

There’s a lot of great content coming for the Ad Space community!

Signing out!

Ad Space Recommendations:

  • Youtube: Have you seen our Youtube Channel? On here, we talk about Ad Creatives much more in-depth and technical: See it here.

  • OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.

  • LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.

  • Community: We are launching the best ad creative related community! Want loads of free goodies? Check it out here.