đź‘‹ Best UGC Ads of Week 25

Reading time: 2 min 44 sec

Author

Marius Olesen
June 17, 2024

Week 25 and 100 more to come!

I've found three winners that we're going to dissect together.

Let’s find out what makes them so good, shall we?

RYZE

This is an ad creative I saw from Ryze recently.

It’s one long talking head clip, listing all the ingredients in the product and their benefits.

I believe this ad is powerful because:

  1. The creator seems like an expert, speaking smoothly without pauses.

  2. It feels like a learning experience, not a hard sell.

  3. She’s filming in a natural, outdoor setting, making it feel genuine.

Ryze nailed it with this one!

True Classic

I'm a huge fan of ads from True Classic.

In this ad, they show both tangible and intangible features and benefits.

  • Tangible: They highlight how the shirt fits well around the arms, chest, and shoulders with pointing arrows and highlights.

  • Intangible: They show how the shirt makes wearers feel in their everyday lives.

(I also love how they use grayscale to show how badly regular shirts fit.)

But what I love the most is this...

The way they tap into relationships.

They frequently use females admiring their husbands in their ads, adding sexual tension and desire.

If you know anything about us humans, that’s a pretty big motivator for buying stuff.

Glamnetic

This is the best ad of the week.

Because wow…

What a great way to show the durability of these nails.

Only other females would know about these struggles.

The ad makes other girls sit back with a feeling of…

“Yasss, this girl just found what I needed.”

The ad creative feels like a full-on tutorial.

But in reality, it’s just overcoming all the audience's objections.

What a great way to do so.

Takeaways from this week’s episode:

  • Your ads are supposed to feel natural. That's the whole point of UGC.

  • Next time, make sure your ads fit into the “For You Page” without people scrolling right through them.

Just two quick wins ;)

That’s it! 👋

That’s all for this week’s UGC from Ad Space.

See you soon!

Ad Space Recommendations:

  • Youtube: Have you seen our YouTube channel? On here, we talk about Ad Creatives much more in-depth and technical: See it here.

  • OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.

  • LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.

  • Community: We are launching the best ad creative-related community! Want loads of free goodies? Check it out here.