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- 🛩️ Best UGC Ads of Week 26
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Happy Monday to you, my friend!
Last week, we found these 3 ads that we want to cover today.
Honestly, we found a lot of good ads last week, and we had a hard time deciding.
Nevertheless, here are the three best ads we found.
Let's dive in!
Glamnetic
The first ad this week is from Glamnetic.
And yes, we also covered one of their ads last week, but it deserves another highlight for this reason…
The most important thing for a beauty brand is investing in a creator who knows how to shoot in good lighting.
I mean, just look at how visually pleasing this ad is.
Notice how many details you can show with great lighting (look at the close-up nail shot).
It's very fast-paced with a lot of cuts, different camera angles, and uplifting music.
Such a visually pleasing ad!
Nolan Interior
Next up is this ad from Nolan Interior, which does a great job of making it relatable.
How many moms experience having to clean up after their kids and pets?
Let's just say that if I were to ask my mom, she would go on a loooong rant about how she used to clean up after me when I was younger…
Making an ad relatable is the easiest way to get more eyes on it and connect with your audience.
And you don't have to tell a 1-minute long story to get it across either.
Most of the time, you can accomplish this in your ads by using question-based hooks:
→ “Do you know the feeling…”
→ “How many of you have…”
→ “Have you ever…”
Then add a 10-15 second story at the end to twist the knife a bit more, and VOILA!
(I also love that she holds the dog while talking. It's a little more intriguing.)
Honeylove
Talk about showing the effectiveness of a product!
The ad from Honeylove is simple and straight to the point, which I like a lot!
They show multiple people using the bodysuit for extra social proof, which is key here!
Here are some insights from this ad:
When doing your mashups, consider using a variety of creators to broaden your target audience and create a top-of-funnel ad that spans longer.
Use:
Older people
Younger people
Blonde-haired people
Brown-haired people
Multiple ethnicities
Etc.
You will be surprised at how much of a difference it makes.
(Side note: The product is also awesome. It solves a huge issue.)
Takeaways from this week’s episode:
Make visually pleasing ads; no need to make it harder for your audience to watch them.
Use question-based hooks to make your ads relatable while keeping them to the point.
Use multiple creators to expand your top-of-funnel audience in your ad creative mashups.
Three quick wins ;)
That’s it! 👋
That’s all for this week’s UGC from Ad Space.
Make sure to implement the takeaways from this week’s episode.
See you soon!
Ad Space Recommendations:
Youtube: Have you seen our YouTube channel? On here, we talk about Ad Creatives much more in-depth and technical: See it here.
OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.
LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.
Community: We are launching the best ad creative-related community! Want loads of free goodies? Check it out here.