The BEST UGC Frameworks đź’¸

Free Notion copy included

Hey, it’s Marius from Ad Space.

Today, I want to talk about some of the ad creative types that we see working the best across all of our clients, so you can try them out yourself.

I’ll also be giving you a Notion doc copy containing the exact frameworks for you to make your own copies.

Let’s get to it.

3 Reasons Why

If you are even remotely into e-commerce, you have probably seen or heard of the 3 reasons why format before.

This is an extremely popular format, and for good reason ;)

The way this is structured is usually by introducing a problem in a hook.

Then you list out 3 reasons why the product is better than an alternative.

You then compare the solutions to each other, add social proof, and propose a call to action.

Here is an example:

Hook

Reason 1

Reason 2

Reason 3

Old way v New way

Social Proof

Call To Action

Problem & Solution

Next up is Problem & Solution.

This, too, is a very popular framework.

It’s good for your top-of-funnel since you will be able to educate your audience on a potential problem they might have.

At the same time, you are giving them a solution for that exact problem.

Here is an example:

Hook

Problem

Agitate Problem

Product Intro

Depositioning

Social Proof

Call To Action

Mashup Pitch

This is one of my favorites…

The Mashup Pitch is a format in which you mix together different media files that you own into one big “pitch.”

It’s like a fragmented sales letter that you have put together in a way that is neat and concise to match the angle you are trying to formulate.

Here is an example:

Hook

Product Reveal

Testimonial 1: USP (Unique selling proposition)

Testimonial 2: USP (Unique selling proposition)

Testimonial 3: No More Old Way

Testimonial 1: Benefits

Testimonial 2: Results

Testimonial 3: Results

Guarantee

Call To Action

Get The Frameworks Here For Free

Here are the exact frameworks, more neatly put together for you, so you can use them when needed.

Just clone the Notion doc and use the framework(s) you find suits your brand best.

Ad Creative Inspiration of the week

Brands:
Nutrisense, Boody & Dose.


Notes:
Great examples of native ad creatives.

Each of these ads embodies it in its own way, but they all do.

These ads are great for inspiration.

Helpful Links

Reply to this email if you have any questions or further content you want covered.

Best,

Marius

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