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- The BEST UGC Frameworks đź’¸
The BEST UGC Frameworks đź’¸
Free Notion copy included
Hey, it’s Marius from Ad Space.
Today, I want to talk about some of the ad creative types that we see working the best across all of our clients, so you can try them out yourself.
I’ll also be giving you a Notion doc copy containing the exact frameworks for you to make your own copies.
Let’s get to it.

3 Reasons Why
If you are even remotely into e-commerce, you have probably seen or heard of the 3 reasons why format before.
This is an extremely popular format, and for good reason ;)
The way this is structured is usually by introducing a problem in a hook.
Then you list out 3 reasons why the product is better than an alternative.
You then compare the solutions to each other, add social proof, and propose a call to action.
Here is an example:
Hook |
Reason 1 |
Reason 2 |
Reason 3 |
Old way v New way |
Social Proof |
Call To Action |

Problem & Solution
Next up is Problem & Solution.
This, too, is a very popular framework.
It’s good for your top-of-funnel since you will be able to educate your audience on a potential problem they might have.
At the same time, you are giving them a solution for that exact problem.
Here is an example:
Hook |
Problem |
Agitate Problem |
Product Intro |
Depositioning |
Social Proof |
Call To Action |

Mashup Pitch
This is one of my favorites…
The Mashup Pitch is a format in which you mix together different media files that you own into one big “pitch.”
It’s like a fragmented sales letter that you have put together in a way that is neat and concise to match the angle you are trying to formulate.
Here is an example:
Hook |
Product Reveal |
Testimonial 1: USP (Unique selling proposition) |
Testimonial 2: USP (Unique selling proposition) |
Testimonial 3: No More Old Way |
Testimonial 1: Benefits |
Testimonial 2: Results |
Testimonial 3: Results |
Guarantee |
Call To Action |

Get The Frameworks Here For Free
Here are the exact frameworks, more neatly put together for you, so you can use them when needed.
Just clone the Notion doc and use the framework(s) you find suits your brand best.

Ad Creative Inspiration of the week
Brands:
Nutrisense, Boody & Dose.
Ad Creatives:
See the Ad Creatives here
Notes:
Great examples of native ad creatives.
Each of these ads embodies it in its own way, but they all do.
These ads are great for inspiration.

Helpful Links
Reply to this email if you have any questions or further content you want covered.
Best,
Marius
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