How different are your UGC ads?

Hello, Ad Space!

It’s that time of the week again—the perfect moment to dive into some new UGC ads we found and share some new insights!

This week, we focused on finding some extra special ads.

Let's get started! 🚀

Glamnetic

Let’s kick off the week with this ad from Glamnetic.

Women buy nails because they make them look pretty—no surprises there, lol.

I’m no nail expert, but I’d say these nails look pretty damn good.

When a woman decides to buy nails, her immediate concerns are: “Will they break?” and “How long will they last?”

This ad from Glamnetic is a prime example of showcasing product quality in a creative way, without much talking or convincing.

That famous quote perfectly applies to this video.

(Plus, it's filmed in very high quality, capturing the attention of the girls interested in beauty products and aesthetics).

Great ad! 🤩

Click here to see the Ad Creative »

The Perfect Jean

Yes, I know what you’re thinking—“Another ad for a shirt.” 

But don’t worry, I’m not here to talk about something you already know.

Instead, let’s focus on something often overlooked when creating UGC…

Tonality.

Tonality is extremely important.

How you say something can be much more impactful than what you say in your ads.

(Obviously, both matter.)

The creator in this ad sounds laid-back and nonchalant, steering clear of the overhyped energy we often see in UGC videos these days.

When I hear someone overly hyped in a video, it’s usually a dead giveaway that it’s an ad.
 
That’s exactly what we don’t want 🫠

However, when someone comes across as relaxed and nonchalant, it feels more genuine.

It gives off the vibe of: “Hey, I like this product, but you can decide for yourself.”

That said, you don’t want to sound like a robot either, it’s all about balance.

It’s hard to fully convey this in writing, so I highly recommend clicking the link below to watch the video and see what I mean.

Click here to see the Ad Creative »

Nibble

Fun fact…

Recently, my team and I have been exploring ways to add more variety to our UGC videos by using non-traditional formats to deliver even better results for our clients.

The more different formats you test, the easier it becomes to pinpoint which concepts actually resonate with your audience.

• Do skits perform best?

• Maybe a non-narrated video?

• A mashup?

• Or perhaps a more educational approach?

→ The truth is…

These are questions you can only answer after having tested different ad formats.

Even if you have a perfect picture of your ICP (Ideal Customer Profile), it’s crucial to keep experimenting—even if your current approach is working.

That’s how you avoid ever getting stuck in a rut.

You might even discover a completely new sub-segment of your audience by trying out a new format or concept.

That sub-segment of your audience could potentially be even more scalable than your current target audience.

You’ll never know unless you take the shot and test it out.

So, remember: “Test more ad formats, test more concepts.”

Next time, consider trying something new—just like with the quiz above from Nibble.

Click here to see the Ad Creative »

Takeaways from this week’s episode:

• Glamnetic nails it by showing off their product’s quality with cool visuals, addressing concerns like durability without saying much—proving that actions speak louder than words.
  

• When it comes to UGC, tonality is crucial. A laid-back and nonchalant tone often feels more genuine and less like an ad compared to overly hyped content, making it more effective and relatable. The Perfect Jean executed this to a tee.
  

• Keep testing new ad formats and concepts—even when your approach is working. This will help you identify more scalable sub-parts of your audience, which can be pivotal in the long term.

That’s it! 👋

That's all for this week! We look forward to seeing you again next week.

If you have any ideas for the newsletter, feel free to reply to this week's edition and share them with us!

Until then 🤳 ✌️

Ad Space Recommendations:

• Youtube: Have you seen our YouTube channel? Here, we talk about Ad Creatives much more in-depth and technical: See it here.

• OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.

• LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.

• Atria Want to make better ad creatives? We use Atria to help us gather inspiration for ours Check it out here.