Making Great Ads is HARD, We Know...

Yes, yes, yes the people!

We’re back with 3 fresh ads today, and we’re super excited to share them with you.

This time, we’ve really made an effort to bring in more variety, and we hope it shines through.

With that being said… Let’s dive right in ;-)

Birddogs

This ad from Birddogs is incredible!

It's funny, not too serious, and has a casual, charismatic vibe.

We’re sure you’ve seen the "Get Ready With Me" (GRWM) ads all over your feed before.

Birddogs' target demographic is mostly dads who enjoy family time, grilling, watching sports, and so on.

It’s aimed at guys who want to look somewhat presentable but prioritize comfort above everything else.

Which is why this setup is perfect for Birddogs.

The ad takes this relatable scene for dads and makes it funny by transforming it into a mini-skit.

As viewers, we recognize that it’s sort of a review, but it’s done in such a laid-back, casual, and funny way, that it becomes very enjoyable to watch

A small tip: Always reflect on: “I like this concept. How can we take the same creative template and do the same with our product?”

(Also, big shoutout to the creator of this ad - he’s incredible!)

Click here to see the Ad Creative »

Coco & Eve

Authority is a guaranteed winner, and Coco & Eve is one of the best at building trust through authority.

It’s quite obvious to us that the hairdresser isn’t actually a professional. But that’s only clear to you and me.

Let us explain...

You have to remember that people aren’t constantly creating ads themselves.

They’re in a "zombie" state - relaxing on the couch or in bed, mindlessly scrolling on autopilot.

When you and I watch an ad, our brains work differently. We start to analyze the ad.

We’re thinking, “What makes this ad great?” “That’s a strong hook!” “They could have improved this part,” “Nice visual shot,” or “Great font.”

We’re not saying, “Make your ads inauthentic and try to deceive people.” There’s a line between acting and outright lying.

What we are suggesting - if the angle you want to test aligns with it - is to borrow authority elements, to build more trust in your ad.

You could try a podcast setup, a hairdresser scene, or even pay a doctor to talk about your product.

For Coco & Eve, they use a hairdresser to build trust through authority - and this isn’t the first time they’ve done it.

For you, it might be something different.

Nonetheless, we encourage you to try and implement whatever authority element you can, into your ads.

Click here to see the Ad Creative »

ButcherBox

ButcherBox is making us hungry, that's for sure!

We chose this ad because it uses a highly underrated UGC angle - the “Us vs. Them” approach.

This angle is typically seen in static ads, but many brands struggle to translate it into video format, and that’s a shame…

We humans love to compare, both consciously and subconsciously. This angle taps into that fundamental part of human nature, which is why it’s so effective.

The ad creates a sharp contrast between the two steaks by using:

1. Opposite-colored fonts in the video.

2. Positive talk about the ButcherBox steak while criticizing the grocery store steak. (In a way that’s not too over the top)

3. Displaying great visuals for ButcherBox and less appealing shots for the grocery-bought steak.

One of the main reasons brands shy away from this format is because it’s quite challenging to pull off - and we can attest to that.

It’s hard to execute and requires a very skilled creator, along with precise guidelines. The result will either be brilliant or disastrous.

If you’re interested in creating “Us vs. Them” video ads but aren’t sure where to start, take a look at this ButcherBox ad for inspiration.

Click here to see the Ad Creative »

Takeaways from this week’s episode:

• Nail the Laid-Back Vibe: Birddogs' ads stand out with their relaxed, funny "mini-skit" style - perfect for their dad audience. It feels like an everyday moment, which viewers love. Think about how you could plug in your brand.

• Use High-Trust Elements to Build Authority: Coco & Eve bangs in on trust by featuring an authority figure, like a hairdresser, even if they're not actually professional. It adds credibility and so much trust.

• Leverage the “Us vs. Them” Angle: ButcherBox uses “Us vs. Them” to show why they’re better than the competition, which naturally draws customers in. It’s a tricky format to pull off, but worth it with the right creators.

That’s all you get for this week we’re afraid 👋

This was a bit longer than usual, but there was so much to unpack - we couldn’t help ourselves lol.

As always, we hope you found massive value in this week’s episode.

Hopefully, we got your brain thinking.

There were a lot of questions imposed, because how do we get better?

By asking questions.

But that’s all for now, we’re singing out.

See you next week 🚀

Ad Space Recommendations:

• Youtube: Have you seen our YouTube channel? Here, we talk about Ad Creatives much more in-depth and technical: See it here.

• OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.

• LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.

• Atria Want to make better ad creatives? We use Atria to help us gather inspiration for ours Check it out here.