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Happy Friday, Ad Space!
Q4 is just around the corner, and it's time to get ready!
By now, you probably have most of your content prepared or in production for the upcoming Q4 madness.
But if you're not quite there yet, don’t worry—we’ve got you covered! In today’s newsletter, we’re sharing a few more ideas you can still create in time.
Let’s dive in!
SNOW
The first ad is from SNOW
Never in history have the markets been more flooded with UGC than it is today—and it's only going to get worse.
But don’t let that scare you off! We’re sharing this to motivate you and encourage you to think about how to stand out.
One of the most powerful tools at your disposal is “social proof.” SNOW nails this by featuring a big name like Forbes in their ad.
Now, your brand might not be big enough to land a mention in Forbes, but there are plenty of other ways to showcase social proof.
It doesn’t have to be anything extreme either….
Do you have access to a podcast setup?
Have you been mentioned in the news before?
Has a bigger brand mentioned you?
Perhaps a mention from an influencer?
Or maybe an expert is willing to vouch for you?
There are so many ways to build social proof, it’s actually wild.
The point is, that you should look for ways to leverage social proof in your Q4 ads.
It's one of the most powerful ways to build trust with your audience and cut through the noise.
And if you're unsure how incorporate more social proof in your ads, reach out to Organicrocket for some help.
Click here to see the Ad Creative »
MUD/WTR
We recently got this question from one of our clients: “How can we create UGC ads that don’t feel cringy or forced?”
It’s a great question because, let’s face it, UGC ads can often go overboard and come off as awkward or insincere.
We’re sure you’ve seen some ads you just cringe at when seeing.
Our answer is: Keep it simple, informative, and natural. UGC doesn’t need to explain a long, drawn-out story to be effective.
That’s exactly why we chose this ad as an example!
1) The font is clean—just black and white.
2) The emojis are neutral and not over-the-top.
3) The speaker is relaxed and laid-back (it feels authentic because he’s walking while talking).
4) There’s no wild music or distracting elements.
5) It’s highly informative, with some great high-quality B-roll footage.
This MUD/WTR ad hits the mark perfectly!
GEM
The last ad of the week is from GEM.
This ad is a perfect example of what we mean by “making imperfect ads.”
It’s shot off a whim, it uses a green screen, and the background constantly changes—it’s all over the place. You’d probably agree, it’s kind of messy, right?
It almost feels like the creator didn’t bother perfecting it, like they’re saying, “Nah, I’m just going to post this as is.”
It looks clumsy and low-effort, but that’s what keeps the viewer watching—for example, the creator is bouncing around the screen, it grabs and keeps attention.
“A perfect ad is not always a perfect ad.”
One more thing we want to highlight is how alive the creator feels in this ad.
One of the biggest issues with UGC videos is that creators can seem flat and unengaged.
Next time you send a brief to a creator, give them specific instructions on how to use their energy more effectively, for example by providing a video example of someone who “just gets it”.
Explain exactly how they should present themselves! (Yes, you are allowed to explain it to them as if they were a robot).
Stuff like this might seem obvious.
Of course, you want the creator to act alive and excited.
But keep in mind, reading from a script—especially one they didn’t write—can feel awkward and unnatural.
“Taking just 5 extra minutes out of your day to guide a creator can make all the difference!”
Takeaways from this week’s episode:
1. Leverage Social Proof: Using social proof, whether it’s a mention in a podcast, using an influencer, or even a shoutout in the news, will help you build more trust, guaranteed. Even if you don't have big names like Forbes, there are always ways to integrate social proof into your ads.
2. Keep UGC Natural and Simple: UGC ads work best when they feel authentic and relaxed. Avoid overcomplicating them with unnecessary drawn-out videos. Focus on delivering a natural, informative message using stuff like simple fonts, neutral emojis, and relatable visuals.
3. Experiment with Imperfect Ads: Ads don’t always have to be polished to be effective. “Imperfect ads” with raw, less polished content can keep viewers engaged by standing out. Mixing photos with video clips and giving creators the freedom to be alive and dynamic can give more spice to your ads- A perfect ad is not always a perfect ad.
And that’s a wrap! 👋
These were some of the ads that stood out to us, as we gear up for Q4.
We hope that we at Ad Space delivered some fresh perspectives this week.
Let’s make this Q4 one to remember and take things to the next level!
🚀🚀
Ad Space Recommendations:
Youtube: Have you seen our YouTube channel? Here, we talk about Ad Creatives much more in-depth and technical: See it here.
OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.
LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.
Atria Want to make better ad creatives? We use Atria to help us gather inspiration for ours Check it out here.