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Hello, Ad Space!
We just officially entered Q4, and we hope you're as fired up as we are here at Organicrocket!
Q4 is the time of year when companies, both big and small, have the chance to test a variety of ads they’ve wanted to test all year - it’s also the most competitive time of year.
Let’s dive into this weeks newsletter to help you prepare properly.
MAĂ‹LYS Cosmetics
The first ad is from MAĂ‹LYS Cosmetics.
So, why did we choose this ad, you might ask?
Well, firstly, we think it represents real UGC very well.
1. It’s something that anyone could do and then edit on their phone.
2. Secondly, it follows a nice tempo with fast cuts. You generally want a new frame every 1-2 seconds to keep viewers watching. A lot of UGC ads are simply too slow, which makes them kind of boring.
3. It incorporates different elements, such as vertical and horizontal split screens, and before-and-after images.
But there's another reason we chose this ad today…
And it has to do with the voiceover itself.
If you listen to the ad, you’ll notice she whispers throughout. This is working great at the moment—it's different, which grabs people’s attention.
It also makes viewers concentrate more on hearing what she’s saying, which ultimately keeps them more focused and engaged with the ad.
This is a very clever technique and is something you could try in one of your ads.
You might want to run a split test with a regular voiceover to see which one works the best.
Give it a shot!
Fabletics
You’ve probably heard this time and time again: “You need a great hook.”
Let us tell you what makes a hook great…
A great hook is different in some way—whether it’s weird, funny, relatable, or even controversial. It’s something out of the ordinary that evokes emotion.
A common mistake many brands make is not linking their hook to their concept.
You’ve probably seen those “viral hooks,” on social media. For example, where you see someone falling, and then it transitions into an ad.
While those hooks grabs attention, they often have close to 0% relevance to the actual concept itself.
As a result, we’d argue that the viewer often feels “misled” (for lack of a better word) and ends up scrolling right past the ad.
That’s why we chose this ad from Fabletics...
Not only does the hook cover key aspects of being funny, relatable, weird, and so on, but more importantly, the hook is relevant to its target audience!
Our tip here is to be more mindful of your hooks—make sure they resonate with your target audience!
Kizi
The last ad of the week is from Kizi.
We like this ad because it shows that a UGC ad doesn’t have to be super fancy with a long script or wild visual shots.
Often, it can be really simple and just highlight the main selling point without diving into a lot of other details.
We’re sure these shoes have other features besides being easy to put on.
They’re probably comfortable, made from quality materials, sustainable, and so on.
But honestly, do people care that much?
We believe that the audience would care a lot more about the fact that these shoes are easy to slip on.
The TikTok comment at the start is also really powerful because it shapes the entire angle of the ad: “You can do that with literally any sneaker.”
This is awesome because Kizi can now show that you CAN’T do that with every sneaker.
It’s a great way to challenge common beliefs creatively.
You can create a comment like this yourself. That’s the best part, it’s fairly easy to do.
You could use a TikTok comment, an Instagram comment, a Facebook comment, or even a Twitter comment.
Playing around with other things than just the TikTok comment is something we’ve seen work well.
Definitely a format to try out.
Takeaways from this week’s episode:
1. Unique voiceover technique: A whispering voiceover could grab attention and pull viewers in better than a normal voiceover, making the audience focus more on the ad. It's a clever strategy you can try. Split-test it against a regular voiceover and see what works the best.
2. Relevance is Key in Hooks: A great hook should not only be attention-grabbing but also cohesive to the concept itself. Avoid using viral hooks that don’t relate to the product or concept itself, as this could lead to viewers feeling misled, and therefore disengaging quickly.
3. Keep it simple: UGC ads don't need to be elaborate or filled with multiple selling points. Highlighting one strong, clear benefit—such as ease of use—instead of overloading the ad with too much information.
That’s it! 👋
Those were some of our top choices going into Q4.
As always, we hope we at Ad Space were able to share some new and valuable insights regarding UGC with you today.
Let’s crush this Q4 and make it one for the books.
It’s time to scale 🚀
Ad Space Recommendations:
Youtube: Have you seen our YouTube channel? Here, we talk about Ad Creatives much more in-depth and technical: See it here.
OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.
LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.
Atria Want to make better ad creatives? We use Atria to help us gather inspiration for ours Check it out here.