- Organicrocket
- Posts
- Have you tried mixing UGC formats before?
Have you tried mixing UGC formats before?
You might want to try these out...
Marius Olesen
September 17, 2024
 |  |  |
Hello, Ad Space!
It's a new week once again, and you know what that means.
Let's start this week off strong! 🚀
Keeps
First ad is from Keeps.
We chose this ad because it brilliantly blends two ad formats into one!
It begins with a street interview and transitions seamlessly into a more traditional UGC style.
Notice how the interviewer asks, “What percentage of men lose their hair by age 35?”
If you had to guess, you’d probably never say 2/3. Maybe 50% at most.
After the street interview, the video smoothly shifts to a man explaining that, in fact, 2/3 of men lose their hair by age 35—leaving us a bit stunned by this fact.
In the second part, which follows the more traditional UGC format, Keeps positions themselves as the solution to male pattern baldness.
Fun fact…
The beauty of street interviews is that you can cherry-pick answers during editing, combining the best responses—no one will ever know.
You might want to give street interviews a shot for one of your upcoming shoots.
V-Shred
This next one might be a bit controversial…
V-Shred is a well-known name in the weight loss industry, and for good reason—he’s a great marketer.
When creating a skit, two key elements to remember are variety and setting.
It’s perfect for the target audience!
(Pay attention to the smooth camera effect transitions to the person speaking. The video feels much more alive that way.)
The skit is simple but well-executed. It doesn’t need to be complicated to be effective.
Is it perfect? No, but here are three ways it could be improved:
1. Trim the length—Cut it down by about 15 seconds (maybe speed up the dialogue or remove some filler words).
2. Add more body language—The characters feel a bit too similar in their delivery.
3. Make it more engaging—Incorporate more natural actions, it seems very set up, almost too much).
Still, it’s a strong ad ⚡
The Essence Vault
Last ad of the week is from The Essence Vault
This brand is quickly becoming one of our favorites because of their wide variety of formats.
They do it all—skits, traditional UGC, mashups, street interviews, non-narrated ads—you name it!
We picked this ad because it effectively highlights the main reasons you should try their product in a short video:
1. It's inspired by designer perfumes.
2. It's cheaper than designer perfumes.
3. It lasts longer.
4. You can't tell the difference!
The video is under 25 seconds, yet it still makes me want to visit their website
Could you make this ad longer? Sure! They could easily stretch it to 45 seconds and talk about different scents, scenarios, and more.
But…
The goal is to sell the click. Dragging the ad out for too long would just have made it boring.
This ad gets the job done without needing to dive too deep. The Landing Page is intended to do the selling instead.
Takeaways from this week’s episode:
1. Effective Ad Formats: The ads analysed showcase the importance of combining different formats like street interviews, skits, and UGC to engage audiences. Mixing formats can make ads more dynamic and relatable.
2. Simplicity and Execution Matter: Ads don’t need to be overly complicated to be effective. A well-executed, simple concept with good transitions and clear messaging can deliver great results, as seen in the Keeps and V-Shred ads.
3. Sell the Click: The focus of an ad should be to engage the viewer just enough to encourage a visit to the website or landing page. Ads should be concise and incentivise action, leaving the detailed information for the landing page to handle.
That’s it! 👋
That wraps it up for this week’s episode!
We hope you learned something new and feel inspired to try out some new ad styles this week. Let’s crush it! 🔥
See you next week!
Organicrocket signing out 🚀
Ad Space Recommendations:
Youtube: Have you seen our YouTube channel? Here, we talk about Ad Creatives much more in-depth and technical: See it here.
OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.
LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.
Atria Want to make better ad creatives? We use Atria to help us gather inspiration for ours Check it out here.