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- 🐌 UGC of the Week 29
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Hello Ad Space,
We are back with some UGC ads this Monday 🐌
Let's investigate these UGC ads today and break them down thoroughly!
Kosas
This ad might look very simple, and it is!
The general ad landscape is shifting towards simpler ads, and the best ads often have a testimonial touch to them.
Now, more than ever before, people are desperately looking for authenticity.
You have to think, “Would a normal customer make this themselves?”
This video is good because it's informative, it feels authentic, and the creator is speaking while she is using the product.
This is often more powerful than b-roll shots because, again, it feels more REAL.
Next time you want to make a UGC ad, consider spending more money on finding a more qualified/good content creator and give them more freedom when it comes to filming.
Give them some bullet points to follow and let her creativity flow. The results are often more authentic!
Misfits Health
A UGC ad does not have to include a voiceover.
Some of the best ads I’ve seen throughout my career have actually been without any speak, they just use trending music.
The advantages of doing a video without speak are the following:
You can pick a trending song with words since there is no voiceover.
You can focus more on the visual aspect of the ad.
You can let people think more for themselves instead of having words shoved in their ears.
I would much rather have a short video like this one without speak instead of some girl talking about her struggle to find good protein bars.
Think about it: “What are we trying to sell?” We are trying to sell a sweet consumable product.
Therefore, we want to make it look as enticing as possible, not just talk about how good it is.
I think this ad does it very well.
Honestly, I could use a few of these protein bars right now.
Rare Beauty
This ad is only 9 seconds long but still such a great ad!
The first thing I want you to notice is that we only see POV shots in the video.
Another thing is the actual shot of the scene.
Who would ever start filming an ad on a plane?
Think, “Would a normal person put this much effort into making a video about a product they like?”
For most people, the answer would be... no.
Combined with the native fonts, it makes the ad more fun and relatable to watch, rather than "commercial"-like.
Takeaways from this week’s episode:
Invest more in good content creators, and don’t be afraid to give them more creative freedom.
Try out ads with no speak to highlight the product.
If you film ads from odd spots, people may have a harder time spotting that it’s an ad.
That’s it! 👋
That was all for this week.
Let us know what you think of this week’s episode.
We’ll be back next Monday with some more ads.
See you soon!
Ad Space Recommendations:
Youtube: Have you seen our YouTube channel? On here, we talk about Ad Creatives much more in-depth and technical: See it here.
OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.
LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.
Community: We are launching the best ad creative-related community! Want loads of free goodies? Check it out here.