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- 🥸 UGC of the Week 33
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Hello Ad Space!
Another Monday and we are BACK, with some new ads.
I think you’ll love the three we have for you today, let’s get into it!
Everyday Dose
The first ad creative this week is from Everyday Dose.
Now… The reason I like this ad creative so much is not because of the creator, the script, or the offer.
Sure, they are all great.
But what I instantly noticed about this ad was the ENERGY.
Now, what do I mean by energy? “That’s not a script or an AI automation.”
No, it’s not.
It’s something deeper, something that requires good talent and systems to bring out in your creatives.
For this creative, it means superb lighting and a creator in a high-energy state or good mood.
The reason this works so well is that people are naturally attracted to that kind of energy.
Especially since many people aspire to or expect to be in a similar position if they do the same as prescribed in the high-energy video.
This is the same tactic as using an aspirational creator, just applied to your video.
Pepper
This ad creative from Pepper is great!
If 'less is more' could be framed in a GIF, this would be it.
Sometimes, you don’t need a super long ad creative explaining all sorts of things about your product.
If your product is actually the solution to a problem, you can simply present the problem to your audience and show how your product solves it.
That’s why it’s 10x easier to promote a great product rather than a mediocre one.
When your product is good, there is less need for 'fancy' marketing. The product can often speak for itself.
Bite
The last ad creative this week is from Bite.
This ad specifically focuses on the angle of plastic waste.
Since Bite is targeting consumers who are already using a similar product (traditional toothpaste), it makes sense for them to focus on a secondary—or even a tertiary—benefit.
In this case, they emphasize how using their toothpaste tabs, as opposed to regular toothpaste, can help save the environment.
This is a solid marketing angle; believe it or not, many people would buy products like this for that reason.
I don’t normally advocate for leading with secondary benefits that are relatively small...
But since people are already bought into the idea of using toothpaste, it makes sense to use this as the differentiator.
The execution of this creative was well done. Check it out below 👇
Takeaways from this week’s episode:
The energy and mood conveyed by the creator in an ad can be just as important, if not more so, than the script and or research put behind an ad.
When your product genuinely solves a problem, simplicity in your ad creative can be more effective than elaborate explanations.
Focusing on a secondary or tertiary benefit, like environmental impact, can be an effective marketing strategy, but should only be used when people are already bought in on the primary use of the product.
That’s it! 👋
Aaaaand that’s all for you today Ad Space.
We were thinking about giving away some more free goodies for all the readers on here.
Will keep you posted, until then…
See ya 👋
Ad Space Recommendations:
Youtube: Have you seen our YouTube channel? Here, we talk about Ad Creatives much more in-depth and technical: See it here.
OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.
LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.
Community: We are launching the best ad creative-related community! Want loads of free goodies? Check it out here.