What the F*ck are these ads?

And how do you use their tactics to blow up your ad account...

Author

Marius Olesen
September 23, 2024

Hello, Ad Space!

Can you believe we’re only a week away from Q4?

Time seems to be flying faster than ever, and if that’s the case, we have some more last-minute ad inspiration for you.

Let’s dive straight into this week’s UGC ads.

CRAFTD

The first ad is from CRAFTD.

Why do men wear jewelry in the first place?

Some might say, “Well, I just wear it for myself,” but let’s be honest—most men and women wear jewelry to attract the opposite sex, and that’s not a bad thing.

With this in mind, doesn’t it make sense to have a woman talk about men’s jewelry?

That’s exactly what CRAFTD has done with this green-screen ad featuring a woman talking about pieces that can make a man more attractive.

(If you're in the beauty niche, consider using a similar format). 

Green screen ads are cost-effective, and the format makes the videos feel like a review or a reaction video.

Have a female talk from a script and overlay it on one of your best-performing ads.

Watch the full ad below to see how CRAFTD executed this one.

Hopper

Some of you may already be familiar with Hopper.

We certainly heard about it before. It is quite an impressive concept to be honest.

So what makes this ad good?

Well… How strong the "proof of concept” is.

The hook says, “How to stay in New York for just $56 a night.”

Your immediate reaction is skepticism—it just seemed too good to be true.

But the ad does a great job at shattering that doubt by not only showing the actual price within the app…

But also taking us through a visual journey to the hotel itself.

This transparent approach allows us to see the process in action and ultimately shatters our skepticism.

Being able to shatter skepticism at scale is key in the game of scaling your brand with paid traffic.

(Especially when your product or service seems too good to be true).

The truth is…

Many consumers doubt ads without clear evidence.

So, next time you create an ad for your product, consider showing a real-life example or behind-the-scenes clips to build trust and reduce skepticism.

Hollow Alpaca Socks

The last ad of the week is from Hollow Alpaca Socks.

One thing this ad does exceptionally well is mixing different fonts and colors, which helps maintain audience attention and makes the ad more visually engaging.

Testing different fonts and colors is a low-hanging A/B test every brand should test.

Many brands shy away from using emojis, but Hollow Alpaca Socks strikes the right balance, making the ad fun without overdoing it.

A thought…

Starting with the sock-twisting scene might have been a stronger hook.

In our eyes, it evokes a bit more curiosity, plus it’s also a bit funny.

Nevertheless, the ad has been running for over 200 days, so it’s most likely working pretty well.

Takeaways from this week’s episode:

  • 1. Use of the Opposite Sex in Ads: Ads featuring the opposite sex can enhance the appeal of your products, especially in industries like beauty and fashion, as shown by CRAFTD's jewelry ad.

  • 2. Proof of Concept Overcome Buying Objections: Showing real-time proof, like Hopper’s ad showing a $56 hotel stay, is crucial for overcoming consumers’ doubt about seemingly too-good-to-be-true offers.

  • 3. Testing The Visual: Don’t be afraid to mix fonts, colors, and emojis, as seen in Hollow Alpaca Socks ad. It can boost the retention of the viewer and it can make the ads more visually engaging to watch.

That’s it! 👋

This wraps up the last week of UGC ads before we head into Q4.

We hope you got some inspiration from the ads we brought with us today.

Hopefully, you are as pumped for Q4 as we are!

See you next week!

🚀

Ad Space Recommendations:

  • Youtube: Have you seen our YouTube channel? Here, we talk about Ad Creatives much more in-depth and technical: See it here.

  • OrganicRocket - Need new ad creatives? OrganicRocket helps DTC brands & Agencies with making data-driven, performance video ad creatives that just work. See if we can help you here.

  • LinkedIn: Connect with me on LinkedIn and see how I’m building one of the best ad creative agencies in Europe. Connect here.

  • Atria Want to make better ad creatives? We use Atria to help us gather inspiration for ours Check it out here.